Legacy

Donnie Darko website

"Wake up, Donnie. I've been watching you. Come closer. Closer!"

Legacy
Donnie Darko website
"Wake up, Donnie. I've been watching you. Come closer. Closer!"

"28 days 6 hours 48 minutes 12 seconds. That is when the world will end. Pay close attention, you could miss something."

The site was created for the Film Donnie Darko by first-time director Richard Kelly. The film plays over a 28 day period in a tangent (parallel universe) between 2 October and 30 October 1988.
The site was launched in numerous phases from early October.
The final phase was launched on 26 October 2001, which was the release date of the film in the US.

What attracted us to Donnie Darko, was its narrative structure and the possibilities it offered for an online expansion. While the film plays over a period of 28 days, the site becomes the narrative's prologue and epilogue and reflects the film's puzzle-like structure in the way it is constructed and left open-ended...

Take a look at donniedarkowebsite.com, where Rich (Dogwonder) has revived the intro from the original Flash site we built in 2001. The full experience can’t be completely reconstructed, but a huge thank you to Rich for bringing this fragment back from the tangent universe.

Donnie Darko website reel
Behind the scenes
We had created 3 phased and then run out of time and therefore left the site open ended. People discussed in forums that there were still level 4.5.6 and 7 to be discovered on the site.
The narrative of donniedarko.com has created its own legend.
We produced a lot of satellite sites to enhance the online experience - which has become one of our trademarks. So we faked malfunction and received emails to the "Webmaster" which we then answered as characters from the film…

Awards and Exhibitions
— BAFTA finalist
— Webby Award, Film Category
— Flash Film Festival San Francisco, Best Experimental Site
— ADC New York Silver, Interactive Media
— Prix Ars Electronica Net Excellence Award of Distinction

— Shown at the Barbican in Communicate: British Independent Graphic Design since the Sixties, 2004–2005.
— Shown again at the Barbican within Digital Archaeology, part of Digital Revolution, 2014.
— Included in 64 Bits, “an exhibition of the web’s lost past”, 2017.

— Referenced in numerous articles, books and publications.
Credits
Created at Hi-ReS! 2001